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Making bank from your blog – Actionable tips to monetize content

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Creating awesome blog content that’s passionate about takes countless hours. You have an engaged audience who loves what you share week after week. 

Add affiliate links relevant to your market

Affiliate marketing works by earning commissions and promoting helpful products to your audience. By adding affiliate links for services, software, gear, courses, etc. that you genuinely use/recommend inside your niche, readers purchase things they need while rewarding your referrals. For example, a blogger in the web design space links to helpful tools like web hosting services, portfolio builders, graphic design resources, WordPress plugins they rely on, and more. Just ensure affiliate links are naturally placed alongside relevant content, not just blatant ads readers ignore. 

Sell customized advertising

Once you achieve roughly 25,000 page views per month, selling highly visible banner ads beside your content unlocks serious income potential with little extra effort. Unlike annoying flash ads, focus mainly on securing sponsors truly relevant to your niche as valued partners. For example, a food blogger hosts ads for kitchenware brands, recipe products, meal services, etc. Niche relevance, custom ad creative and options like sponsored content/giveaways make these long-term partnerships very lucrative for both sides. Pricing for blog ad packages ranges widely based on visibility, click-through rates, and audience quality, not merely traffic size. Typically though, sponsored sidebars, header banners, and article bottom ads sell for $20-$75 cost per thousand impressions (CPM). For a site getting 50,000 views monthly, that quickly totals over $2,500 extra income just for housing a few non-intrusive ads already optimized for reader relevance.

Offer premium memberships

Once your traffic and authority are well established after 1-2 years, offering exclusive “members only” access for a monthly/annual fee converts many devoted blog fans into premium buyers. 

  • Early access to new posts
  • Exclusive bonus content/formats like videos or workbooks  
  • Private discussion forums or networking groups
  • Special discounts on blog services/products
  • Chance for sponsor giveaways or contests

The key is crafting consistent value beyond free blog content to incentivize recurring membership – between $5-$20 monthly is reasonable. For example, a successful paleo cooking blogger offers custom meal plans and direct access for $15 per month. Top financial bloggers run intimate conferences and coaching circles at higher price points thanks to their invested readership. The linkedin article on making 1000s per day can be found here.

Diversify income streams long-term

Like display advertising combined with affiliate commissions and digital product launches. Or perhaps branded merchandising to supplement paid community memberships and sponsored content packages. This ensures income stability if any one stream underperforms temporarily and maximizes conversion opportunities from different visitor segments. Not all readers will purchase high-end products for example, but many will share or click interesting affiliate links as they consume content. The key is not waiting years before attempting to monetize your efforts – start immediately with relevant affiliate links or digital products to offset growth costs and accumulate critical sales data. Every penny invested in your blog early on comes back tenfold down the road!

 

Edna Lubo

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